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| Samuel L. Jackson |
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| The tagline is most often used in association with the company's credit card products. Capital One introduced its brand campaign in 2000 to generate consumer awareness of the Capital One name. The "What's in your wallet?" campaign has been made famous by many celebrities over the years, from Alec Baldwin to Samuel L. Jackson. Capital One is a bank holding company that specializes in credit cards and loans. When measured in terms of total assets and deposits, Capital One is the eighth-largest bank holding company in the United States. What's in your wallet? Wait...maybe I don't want to know! |
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